Leadpages is designed to help its users make beautiful landing pages — all without the need for design or coding experience. Through these landing pages, users will be able to prompt users to provide their email or other relevant information.
At the heart of Leadpages is the Leadpage Editor, an easy-to-use tool that enables users to work with templates and edit the details as needed. You will see later how the editor works.
On top of that, the company also offers other features to further help their users make the most of their lead generation campaigns.
FEATURES
There are many reasons why Leadpages, to this day, is still a go-to source for users who need landing pages fast. Here are some of the features the company has to offer.
LEADPAGES (LANDING PAGE CREATOR)
The Landing Page Creator makes use of drag-and-drop functionality which makes it easier for customers to create custom landing pages that suits their needs.
To get you started, there are over 100 templates to choose from and can be filtered by industry. The templates are sorted by conversion rate which is quite useful. It provides users with an opportunity to pick a proven template based on Leadpages' data.
Do note, however, that there are many factors that affect conversion rate. Because the templates are customizable, it's hard to attribute conversion to the template by itself. For what it's worth, Leadpages claim it as its most powerful and unique sorting feature.
The templates are a mix of in-house and third-party offerings. Any template that's not developed by Leadpages itself needs to be paid for to use. Hosting is included in your subscription.
You can perform A/B testing so you can determine which landing pages work best. You can evaluate your performance through the built-in analytics (you can integrate it with Facebook Pixel and Google Analytics).
Templates are responsive so mobile users shouldn't have a problem viewing your landing pages even when they're on their phones.
You will see how Leadpages work later down the article.
LEADBOXES
If you've ever come across those pop-up boxes that appear just as you're about to leave a site, you've probably encountered Leadboxes.
This nifty box can either pop up automatically or be triggered by a condition you set. The most popular condition is arguably the 2-step opt-in where a visitor has to click a button for the pop-up box to appear.
If done right, Leadboxes could increase engagement and result in more leads for your business. As with the landing pages, there is a drag-and-drop editor for Leadboxes to make it easier for users to get up and running in minutes.