What is Email Marketing?

Email Marketing is one of the best performing advertisement methods. So what is email marketing in simple words:

It is a sort of news channel where you can reach high potential customers.

How do you find these high potential customers for your business or service?

You collect their emails voluntarily.

Where you can collect emails voluntarily?

Leave a paper submission form in a shopping center and put a gift next to that form. That gift can be a car, a PC, a flat, a yacht… Ask their name, age, sex, address, annual income, education, expertise, job, have an house or rent, email, interests, hobbies etc… And ask them for their permission to reach them via email for marketing purposes…

Hire someone to enter these information in an excel file or in an opt-in form. Note there will be thousands of information to be processed.

Make the draw (lottery), and delivered the promised gift to the winner(s). Make sure you follow the local laws for drawing lottery and do all tax related stuff!

Now you have finished first level of marketing campaign and you spend price of gift, tax, legal forms, rent of gift stage in the shopping mall and other outsourcing stuff… Let’s say you have spend grand total of $40k. And you only have a list of people’s information which is segmented by age, sex, annual income, education, interests, hobbies etc… And say this list has a size of 20000.

Now you can sign up to any an email marketing agency to import these lists and send emails to your high potential customers.

For instance, a high potential customer:

Age:24

Sex: Male

Education: College Grad

interests: surfing, trekking, outdoor sports

You can send him offers like:

Sports injury insurance

New sports equipment

Sports event tickets etc

Another high potential customer:

Age: 43

Sex: Female

Education: College Grad

interests: kids education, home design, real estate

You can send her offers like:

Homeschooling offers

Best local kinder gardens

Real estate business offers etc

Most email marketing tools have reporting features such as:

Percent of people who opened your email

Percent of people who clicked the link in the email and viewed the offer

Percent of people who purchased that offer…..

Also you can see who actually opened email, clicked links, purchased that offer. So you can retarget them.

Or you can resend that offer who didn’t opened your email in 7 days.

Most marketing tools embed and unsubscribe link in your emails so they can opt out from your list.

According to my experience there are 2 successful email marketing tools with free trial options.

Aweber: One of the oldest email delivery firm, has very high rate of email delivery to customers inbox (Most email marketing tools can not pass spam filter of email recipient)

GetResponse: It is not as good as aweber in delivery success rate but it has additional tools like opt-in forms that you can embed in your web page so you can collect emails of customers.

If you need any help in email marketing don’t hesitate to ask me directly.

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Lead Pages Review

Leadpages is designed to help its users make beautiful landing pages — all without the need for design or coding experience. Through these landing pages, users will be able to prompt users to provide their email or other relevant information.

At the heart of Leadpages is the Leadpage Editor, an easy-to-use tool that enables users to work with templates and edit the details as needed. You will see later how the editor works. 

On top of that, the company also offers other features to further help their users make the most of their lead generation campaigns.

FEATURES

There are many reasons why Leadpages, to this day, is still a go-to source for users who need landing pages fast. Here are some of the features the company has to offer.

LEADPAGES (LANDING PAGE CREATOR)

The Landing Page Creator makes use of drag-and-drop functionality which makes it easier for customers to create custom landing pages that suits their needs.

To get you started, there are over 100 templates to choose from and can be filtered by industry. The templates are sorted by conversion rate which is quite useful. It provides users with an opportunity to pick a proven template based on Leadpages' data.

Do note, however, that there are many factors that affect conversion rate. Because the templates are customizable, it's hard to attribute conversion to the template by itself. For what it's worth, Leadpages claim it as its most powerful and unique sorting feature.

The templates are a mix of in-house and third-party offerings. Any template that's not developed by Leadpages itself needs to be paid for to use. Hosting is included in your subscription.

You can perform A/B testing so you can determine which landing pages work best. You can evaluate your performance through the built-in analytics (you can integrate it with Facebook Pixel and Google Analytics).

Templates are responsive so mobile users shouldn't have a problem viewing your landing pages even when they're on their phones.

You will see how Leadpages work later down the article.

LEADBOXES

If you've ever come across those pop-up boxes that appear just as you're about to leave a site, you've probably encountered Leadboxes. 

This nifty box can either pop up automatically or be triggered by a condition you set. The most popular condition is arguably the 2-step opt-in where a visitor has to click a button for the pop-up box to appear.

If done right, Leadboxes could increase engagement and result in more leads for your business. As with the landing pages, there is a drag-and-drop editor for Leadboxes to make it easier for users to get up and running in minutes.