Finding an email marketing service that fulfils your needs and requirements isn’t that difficult.
Email marketing services are mostly the same – features and price wise. This includes free trials, wide array of email templates, social media integrations and email scheduling.
When using email marketing software, you’ll be able to automate your marketing workflows, track your stats, send more and better emails, and build a deeper relationship with your visitors.
But, when it comes to choosing the best email marketing service, saying you have a lot of options would be an understatement. In fact, when I last did my research I found there to be 30+ email marketing services (both free and paid).
Here’s a list of the 5 best email marketing services for small business that should make your decision a lot easier.
Short Summary:
Suggested Service: AWeber,
Don't Miss Live Free Email Marketing Webinar Here
All Services: 1. GetResponse, 2. AWeber, 3. ConvertKit, 4. MailerLite, 5. SendInBlue
30-day free or money back guarantee:
1. GetResponse, 2. AWeber, 3. ConvertKit
Forever free with limited contacts or emails guarantee:
1. MailerLite, 2. SendInBlue
Short Summary:
Suggested Service: AWeber,
Don't Miss Live Free Email Marketing Webinar Here
All Services: 1. GetResponse, 2. AWeber, 3. ConvertKit, 4. MailerLite, 5. SendInBlue
30-day free or money back guarantee:
1. GetResponse, 2. AWeber, 3. ConvertKit
Forever free with limited contacts or emails guarantee:
1. MailerLite, 2. SendInBlue
1. GetResponse
GetResponse is more than an online marketing platform for email marketing. It comes with additions like landing page creator and webinar solution.
GetResponse has a user base of over 350,000 and acts as an all-in-one marketing platform.
It’s equipped with some unique features like the ability to create landing pages and webinars. Taken on their own it’s not super useful, but combining them with email marketing can help you grow your email list like crazy.
To create your emails you’ll be using an intuitive drag and drop builder.
It also has all the advanced features you’ve come to expect like, list segmentation, A/B testing, autoresponders, and software integrations. There’s even a cool feature called Perfect Timing, which will help to predict the perfect time of day to send out emails to increase open rates.
If you’re having trouble using the service there’s a library of in-depth guides for you to peruse. Or, you can get in touch with support via email, live chat, and phone.
Who should use this email marketing software?
This service is a great fit for medium-sized businesses who want access to a wealth of marketing options. No existing skills required, as it’s very intuitive, even implementing more advanced features.
How much does it cost?
Email plan:
- Up to 1,000 subscribers: $15 per month
- Up to 2,500 subscribers: $25 per month
- Up to 5,000 subscribers: $45 per month
- Up to 10,000 subscribers: $65 per month
Pro plan:
- Up to 5,000 subscribers: $49 per month
- Up to 10,000 subscribers: $75 per month
Max plan:
- Up to 10,000 subscribers: $165 per month
- Up to 25,000 subscribers: $255 per month
Enterprise plan:
- Up to 100,000 subscribers: $1,199 per month
If you want to test out the service there’s a 30-day free trial where you’ll get access to all of the features. There is no money-back refund, since it’s a pay as you go service.
If you’re looking to save money, then pay for a year at a time and get 18% off, or pay for two-years and get 30% off.
2. AWeber
Aweber is an incredibly popular tool has been around for 18 years and might have even invented the email autoresponder itself.
The features are pretty much what you’d expect from a high-quality email marketing service. You’ll get access to a drag and drop email builder, a vast selection of pre-designed templates, as well as a ton of integrations to plug into the rest of your marketing stack.
You can create automated email sequences that are based on triggers and create email-follow up sequences. With all of this, you’ll have access to open rate data, deliverability rates, and have the ability to A/B test you’re emails.
Plus, you can easily and quickly create email signup forms to embed in your website.
If you’re confused by marketing jargon, don’t worry, there’s a pretty helpful resource library to help you every step of the way. There’s also live chat and email support, along with phone support available M-F 8 AM to 8 PM EST and weekends 9-5 EST.
The features are pretty much what you’d expect from a high-quality email marketing service. You’ll get access to a drag and drop email builder, a vast selection of pre-designed templates, as well as a ton of integrations to plug into the rest of your marketing stack.
Who should use this email marketing software?
Aweber provides a solid service through and through, it’s best for small teams who want to streamline their email marketing efforts.
How much does it cost?
- 0-500 subscribers: $19 per month
- 501-2,500 subscribers: $29 per month
- 2,501-5,000 subscribers: $49 per month
- 5,001-10,000 subscribers: $69 per month
- 10,001-25,000 subscribers: $149 per month
- 25,001+ subscribers: Get a custom quote
If you want to try before you buy, there’s a 30-day free trial that gives you access to every single feature. Beyond the monthly payment options, you can also pay quarterly to save 14%, or pay yearly to save 14.9%. There’s no refund policy, but with the lengthy free trial, you should know whether or not this tool is right for you.
Get started with AWeber here for FREE
30 days FREE
If you want to try before you buy, there’s a 30-day free trial that gives you access to every single feature. Beyond the monthly payment options, you can also pay quarterly to save 14%, or pay yearly to save 14.9%. There’s no refund policy, but with the lengthy free trial, you should know whether or not this tool is right for you.
30 days FREE
3. ConvertKit
ConvertKit was founded back in 2013 by Nathan Barry. They target a section of the market affectionally called “creators”. So, people like vloggers, bloggers, authors, Instagram stars, course creators and more.
One of its biggest selling points is how easy it is to create email automation workflows. It relies upon a visual builder, so you can actually see how your email sequences will play out.
There’s also a built-in landing page editor that’s very useful, you can start email marketing and don’t even need a website. Just a source of traffic (like your YouTube channel, or social media account).
You’ll find in-depth subscriber management, tagging, and advanced email segmentation features.
Who should use this email marketing software:
This tool is best for those who don’t mind spending a bit more (individuals or small teams), and are looking to send plain text emails.
How much does it cost?
- 0-1K subscribers: $29 per month
- 1K-3K subscribers: $49 per month
- 3k-5k subscribers: $79 per month
- 5k+ subscribers: Custom pricing
No matter which plan you choose, you’ll have access to the same exact features. If you’d like to try before you buy there’s a 14-day free trial that includes all of the features.
There’s a 30-day refund policy if you don’t like the service. The refund will typically take 3-5 days to show up back in your account.
Get started with ConvertKit here for FREE
Free for 30 days
There’s a 30-day refund policy if you don’t like the service. The refund will typically take 3-5 days to show up back in your account.
Free for 30 days
4. MailerLite
MailerLite is one of the youngest tools on this list. It’s also one of the simplest, but don’t let this simplicity fool you. A lot of email marketing tools pile on the features, MailerLite strips things down to what’s essential.
This simple service has caught on, however, as they serve a wide international audience and the tool is available in multiple languages.
It’s very easy to use, beginner’s rejoice! The interface is intuitive and you can create emails pretty quickly. There are some basic and flexible templates and are modern and minimalist.
There aren’t any super advanced automation or analytics features, however. It’s best for users who want to keep things simple.
Who should use this email marketing software?
Freelancers, website owners, and small businesses who want an affordable solution that’s easy to use.
How much does it cost?
- 1-1,000 subscribers: Free
- 1,001-2,500 subscribers: $10 per month
- 2,501-5,000 subscribers: $25 per month
- 5,001-10,000 subscribers: $30 per month
- 10,001-15,000 subscribers: $50 per month
If you pay yearly, instead of monthly then you’ll save 30%. There are no refunds or money-back guarantees, but the forever free plan should give you enough information whether or not this tool fits your needs.
5. SendInBlue
SendInBlue is powerful email marketing solutions for those on a low budget since it comes with a free plan (which is unfortunately slightly limited).
SendInBlue is another young email marketing platform. They were originally built for the purpose of sending transaction-based emails, but now they’ve combined the power of both email and SMS campaigns into one unique platform.
Overall, it’s very easy to use and has a generous free plan, since the plans are based on the number of emails sent and not the number of contacts. Included are typical features like list management, campaign reporting, and email layout optimization.
You’ll find a variety of third-party integrations too.
However, if you want to get access to most advanced features, then you’ll need to upgrade to one of the most advanced plans.
Who should use this email marketing software?
SendInBlue is great for businesses or individuals who send a ton of email. Since pricing is based only on email volume, and not contact list size.
How much does it cost?
SendInBlue has a unique pricing model based on email volume.
Here’s how it works out:
Limited free plan:
- Send up to 300 emails per day
- Monthly limit of 9,000 emails per month
- Unlimited number of contacts
Lite plan: 19 Euros per month
- Send up to 40,000 emails a month
- No limit on the number of daily emails
- Unlimited number of contacts
Essential plan: 29 Euros per month
- Send up to 60,000 emails per month
- No daily email sending limit
- No logo on emails
- Unlimited number of contacts
Premium plan: 49 Euros per month to 129 Euros per month
- Send up to 120,000 or 350,000 emails per month
- No daily email sending limit
- Access to advanced automation features
- Unlimited number of contacts
Overall, the plans are pretty flexible. There isn’t a money back guarantee, but the forever free plan should tell you enough to move forward with the service. There’s also Pre-Paid Credits, so you can buy a certain volume of emails to send without a monthly commitment.
Final Words
Most email marketing providers offer similar services. When the time comes to choose the best email marketing software for your business you’ll want to take your budget and marketing needs into account.
If you want something that is scalable and easy to get started, sign up with AWeber for FREE.
Let the list above help you make the right decision for your business. And remember, you’re never locked into an email marketing service. Most providers allow you to export and import your leads and move to a different provider if the need arises.
The important thing is to choose a provider and get started! The longer you wait, the more money you’re leaving on the table.
Now over to you! What’s your favourite email marketing service?
Links:
1. GetResponse
2. Aweber
3. ConvertKit
4. MailerLite
5. SendInBlue
30-day free or money back guarantee:
1. GetResponse
2. Aweber
3. ConvertKit
Forever free with limited contacts or emails guarantee:
1. MailerLite
2. SendInBlue
Free Email Marketing Setup Service Here
Links:
1. GetResponse
2. Aweber
3. ConvertKit
4. MailerLite
5. SendInBlue
30-day free or money back guarantee:
1. GetResponse
2. Aweber
3. ConvertKit
Forever free with limited contacts or emails guarantee:
1. MailerLite
2. SendInBlue
Free Email Marketing Setup Service Here