18 Tips for Optimizing Your Videos on YouTube
Since YouTube is the second largest search engine in the world, it is important to be sure your videos are properly optimized in order to show up in search results. This process is called Search Engine Optimization, or SEO for short. When your content shows up in YouTube’s search results, it helps get your video discovered so you can earn views, watchtime, and new subscribers. Remember that it’s the quality of your content that keeps people watching, but it’s SEO gets people's foot in the door.
Here are 18 tips to help you optimize your videos.
- Research your topic before you start creating. This is an important step to take before you even begin to work on a video so you know if people are interested in the topic you want to create.
- Use our Keyword Explorer tool to research your topic. You can discover what people tend to type into the search bar, which will help you craft your topic around what people are actually looking for. You’ll see that even as you type, Keyword Explorer is making suggestions based on what people are looking for. This alone can help you find the right targets.